Verytag for Every Tag
A client of the firm, Greg Charillon, founder of Verytag, LLC, announced a new deal with the C.E.O. of Street Saint, Jimmy Esebag, to have Verytag labels on items in the new Street Saint collection. Verytag is a multi-faceted track and trace user interface marketing tool. High end consumer items prone to black market copies are just one application. Because each Verytag is a unique identifier, the system can be used to track and trace, verify or authenticate and physical object. Verytag also acts as a powerful marketing tool to sell additional products to existing customers.